Pop and Rock new regional trains are coming

Since 9 October 2017 the brand-new Pop and Rock trains’ campaign has taken off. The revolutionary story of regional transport among online enterprises and roadshows in the Italian streets has started.

The first event – 9-12 October in Bologna – has been very well attended. About 23.000 people visited Pop – Rock Village where 1:1 reproduction of trains were set up. Starting from 2019, new Pop and Rock trains will add to Jazz, Vivalto, Minuetto and Swing: all regional trains that daily let students, commuters, tourists and workers travel throughout the country.

During the roadshow’s stops, visitors will have the chance to join in music venues organized in collaboration with RTL 102.5 radio. On Spotify profile, lamusicastacambiando, playlists dedicated to different kinds of music with interesting updates and novelties dedicated to music are available. Following Instagram and @FSNews_it on Twitter, Roadshow’s stops will be told in real time.

For further information visit the website dedicated to the initiative: lamusicastacambiando.it