“FS Group, The Mobility Leader”. This is the slogan for FS Italiane's new institutional campaign created with the aim of conveying the important role of the Group led by CEO Luigi Ferraris in the growth and development of the country.
With the multi-faceted campaign, created with participation from AB Comunicazioni and DLVBBDO, the FS Group intends to position itself as a proactive innovator and leader in integrated mobility, emphasising its commitment to Smart Cities, Energy and Sustainability.
"There is an Italian group that has future generations at heart. We design and build infrastructure to move people and goods sustainably. We’re shortening the distance for the development and growth of our country,” reads the press campaign that kicked off on 21 December.