Milan, 30 April
As part of the collaboration with the Startup Intelligence Observatory of Politecnico di Milano, the FS Italiane Group has advanced two design briefs on the topic of digital innovation for students of the Digital Business course.
The first is dedicated to innovative ideas for promoting the resumption of collective mobility during Phase 2 of the COVID-19 health emergency. In particular, projects will have to contain a benchmark with experiences at an international level; highlight people’s expectations to return to travelling via collective transport; a definition of a digital strategy to increase people’s perception of safety; and the identification of possible solutions able to implement the strategy.
In recent years, in fact, people have increasingly chosen shared and collective mobility for their commutes, leaving their own car at home and thus helping to reduce pollution and CO2 emissions into the atmosphere. In Phase 1 of the COVID-19 emergency, procedures were activated to regulate access points and traffic flows at stations and aboard public transport, which have profoundly altered people’s travel experience. In Phase 2, these procedures will need to be maintained and integrated in order to increase the actual and perceived safety of workers and those who use collective mobility to travel around.
In this context, students of the Digital Business course of the Startup Intelligence Observatory of the Polytechnic University of Milan will need to identify innovative solutions for offering people a different travel experience.
For the second brief, students must identify innovative digital and social media marketing solutions. The projects will have to have an international benchmark on approaches to social and digital marketing of other companies in the industry; define a digital strategy to increase customer engagement and company revenues through social media channels; identify possible solutions capable of implementing the strategy; and carry out a cost-benefit analysis.