“Smartness” is a key theme of BTO 2019 (Buy Tourism Online), a leading event in Italy dedicated to the union between tourism and innovation.
“Being smart in tourism,” explains Francesco Tapinassi, Advisory Board Director, “means offering innovative digital services designed for improving the traveller experience, destination management, plus the administration and marketing of companies within the sector.”
nugo’s participation in the two-day tourism event aims to highlight how new smart technologies capable of generating effective service integrations can create important advantages for companies and customers, improving the traveller’s experience.
In line with the strategic objectives of the FS Italiane Group in the field of innovation and digitalisation, nugo is thus turning to new forms of integration, intermodality and efficiency by combining a smart tourism project leveraging digital connections and the Internet of Things (IoT).
Today’s round table titled Smart DMO will see nugo CEO Renzo Iorio taking part, discussing how the network can simplify relationship models and provide increasingly smart and responsive data and tools.