Rome, 8 April 2016
The agencies Saatchi & Saatchi Italia and Ab Comunicazioni will be in charge of Gruppo Ferrovie dello Stato Italiane’s advertising creativity.
A collaboration, established pursuant to the outcome of a public tender, pursuant to which the two companies will be tasked with the duty to consolidate and strengthen the image of Gruppo FS Italiane which, during the last years, has gained national and international leadership positions in different sectors: transport, logistics, engineering, and technological innovation.
The agencies will accordingly see to the all the activities associated with the strategy, creative formulation and realization of the ATL, BTL (Above and Below the Line) and digital campaigns.
“Ours is a continuously expanding reality, boasting a very strong know how and technological innovation – said Orazio Carabini, in charge of Gruppo FS Italiane’s central Management of external communication and media–. Based on this, we have launched a tender to assess different creative proposals, capable of ensuring for us projects in harmony with our history, as well as with changes underway and the new objectives the company is readying itself to pursue. We are quite pleased with the result and eager to work together.”