5 October 2020
Summer is over and so FS Italiane’s digital project titled “Il mio viaggio in treno tra arte, bellezza e sostenibilità (L’Italia riParte)” – or, My journey by train amidst art, beauty and sustainability – is set to be recounted on RailPost.it. The grand final will be held on Tuesday, 6 October in celebration of 10 years of Instagram.
The season just passed was spent entirely focusing on Italy, as a rediscovery of the charming towns and villages, with a renewed sense of wonder towards the stupendous cultural and natural heritage of Italy.
#ilmioviaggiosostenibile, in collaboration with Giubilarte, has formed a fantastic team, combining artists and influencers with a desire to explore the most fascinating Italian itineraries – train ticket in pocket – using the most sustainable and safe means of transport. This enchanting train took us all over the Peninsula, to the beating heart of our territories on am up-close discovery of the Italian wonders, including the most hidden.
Thousands of interactions and posts have been published and the dedicated hashtags #ilmioviaggiosostenibile, #railwayheart, #fsitaliane as indicators of an extensive community that gathers around the train day after day. Illustrators, photographers, travel bloggers and video-makers have shared fragments of their travels on Facebook and Instagram, offering us a privileged perspective of a country relaunching through sustainable and proximity tourism, guided by the physical social network par excellence: the train.
A season of resuming with strength and enthusiasm, to enhance the art and beauty of the Italian cities and the characteristic villages that trace the profile of a territory to be rediscovered and protected through sustainable actions and the creation of shared value.
Then, on 6 October, the FS Group’s blog Railpost.it and the Railpost FS Facebook and @fsitaliane Instagram profiles will present a veritable marathon of content dedicated to this all-Italian summer, reliving the stories and sensations of Il Mio Viaggio In Treno amongst art, beauty and sustainability – L’Italia riParte.
The focus is on influencers once more, retracing their travel stories, the kilometres travelled and cities reached with a look to slow tourism, a theme that will be revived throughout the month of October with the Giro d’Italia (with Trenitalia as Official Green Carrier) and the presentation of the new regional Blues train.