Rome, 25th February 2019
Eight ski resorts and just as many natural oases that can be easily reached by train, enclosed in the new travel book created by Trenitalia (FS Italiane Group). The editorial project presented today aims to encourage the use of regional pubic transport for leisure travel, with an increasingly comfortable, sustainable and safe form of tourism, attentive to the needs of people getting about in their spare time.
Presenting the travel book “NEVE & PARCHI” at the FS Italiane Group headquarters at Villa Patrizi in Rome were Maria Annunziata Giaconia, Director of Trenitalia’s Regional Passengers Department, and Serafino Lo Piano, Sales Manager of Trenitalia’s Long-Haul Passenger Division.
The new leisure traveller’s handbook “NEVE & PARCHI” by Trenitalia - in both digital and double-sided printed version - shows descriptions of the locations and the way to arrive directly by train, with over 400 connections per day, covering eight ski resorts representing the added value of going skiing by leaving your car at home and travelling by train, together with the destinations to visit eight enchanting national and natural parks serviced by the Trenitalia’s regional trains, offering stations with trekking and cycling trails to set out from directly, with a range of difficulty levels.
After a 2018 that saw an 8% increase in regional train travel for pleasure compared to 2017 - bringing the number of people travelling for leisure up to 29% of total passengers - this growing tourist vocation finds further impetus in the new travel book available soon also in digital format on the Trenitalia website.
The commitment of the FS Italiane Group to offer a service able to meet the demands of those using regional trains also in their free time is flanked by over 280 daily connections on Frecciarossa, Frecciargento and Frecciabianca trains that shorten the distance from North to South of the peninsula and the Freccialink connections, being Trenitalia’s intermodal service that expands on the Frecce network with dedicated services on modern and comfortable buses, to reach some of the most fascinating locations for art and the most beautiful ski areas in Italy.
The browsable formats of this and the other Trenitalia travel books, including the previous editions Borghi, Mare, Grandi Giardini Italiani and Siti UNESCO[ERKdJ1] , are available from the specific section of the Trenitalia website. The travel books contain historical information, the main points of interest, ancient and artistic attractions, products and events typical of the locations covered, as well as details on the railway route concerned.
Visibility and a commercial boost to the editorial project will also be given by the vast network of travel agencies partnering with Trenitalia, through initiatives that include over 6,500 points of sale in Italy and over 18,000 abroad. There is a steady rise in sales volumes hailing from foreign markets, with almost 8 million foreign tourists visiting Italy and travelling with Trenitalia throughout 2018, representing a 19% increase compared to the previous year.
In 2019, there are signs of further growth in the number of passengers from abroad, for which the English version of travel books is planned, to offer the beauty and charm of the cities and the unique features of the Bel Paese.
Trenitalia is also operating in the tourist market through the participation in the Eurail/Interrail consortium that, for some 40 years, has promoted the train as a preferred means of transport for visiting Italy and Europe. The Italia Pass is the best-selling One Country product worldwide.