Rome, 19 October 2026
A journey through vintage cars and historic trains, tracing how the railway sector has evolved and how Italians have travelled over the years. An invite to rediscover the deep connection between territories and the country’s history, on a journey through cities, dreams and sources of inspiration.
Set to the tune of Lucio Dalla’s Felicità, FS Group and Fondazione FS Italiane’s new ad, directed by Volfango De Biasi and presented at the 21st edition of the Rome Film Festival, is a veritable journey through time, across different eras and atmospheres, inspired by the railway’s past.
‘Viaggiare in Italia, viaggiando nel tempo’ (Travelling through Italy, across time), broadcast for the first time, invites viewers to a unique experience, a seamless journey from one era to the next.
After crossing the Royal Hall, at Milano Centrale Station, the young protagonist (Serena De Ferrari) boards a vintage train and finds herself surrounded by different eras, in a dreamlike atmosphere, with time passing by as she moves from one car to the next.
“The railway sector and cinema have always shared a special bond. They both narrate people’s journeys, actions and their history, bearing witness to society and national transformations - said Giuseppe Inchingolo, Corporate Deputy Director General at FS Group - At the Rome Film Festival, we’ve seized a valuable opportunity to renew this dialogue, portraying an Italy on the move that cherishes its roots while looking to a future of increasingly integrated and accessible mobility. Through this project, created in partnership with Fondazione FS Italiane, we wish to celebrate the historical and cultural heritage that is part of our Italian collective memory, by rediscovering how trains have evolved over the centuries and their role in connecting regions, communities and generations, through cinematic language.”
Besides being the Festival’s official sponsor, FS Group is also taking centre stage with ‘Pensiero Binario’, an installation dedicated to one of the most iconic and representative elements of the railway sector. Created by designers Giulio Iacchetti and Luca Madonini, and located at the pedestrian entrance to the red carpet, it interprets the railway track as a symbol of travel, connection and movement – FS Group’s core values.
FS Group’s participation at the Rome Film Festival reaffirms its commitment to portraying an Italy that is on the move, undergoing constant transformation, also through art and culture. This journey begins with our roots and looks to the future, in the name of increasingly sustainable, integrated and accessible mobility.