Rome, 18 December 2023
“Dedicated to those who travel with their hearts” This is the payoff of the new Christmas advert by Frecciarossa, the high-speed train operated by Trenitalia (FS Italiane Group) - which will be aired on the main Italian TV stations and FS Group communication channels from 20 December.
The advert is set between Milan and Cortina, and was directed by Volfango De Biasi.
Affection, love and friendship are the key ingredients of the advertisement campaign that sees the two protagonists meet, lose each other, try to find each other and then are finally reunited, showing how emotions, stories and bonds are created when Frecciarossa and people come together.
The film locations are accompanied by cameos in the opening scenes by former alpine skier Deborah Compagnoni, and the Fiamme Oro paralympic skier Renè De Silvestro, drawing a clear reference to the Milan-Cortina 2026 Winter Olympic and Paralympic Games, of which the FS Group is a premium partner.
This combination of captivating backdrops and meaningful cameos makes the 2023 Christmas campaign by AB Comunicazioni into an engaging and emotional story. The chosen soundtrack - the Tiësto Remix version of Tom Odell’s song Another Love, is intended to highlight the warm and emotional communicative approach that captures the true value of the journey and the role of the Frecciarossa in creating deep and meaningful connections.
*Video only in italian language