The first advertising campaign for the Frecciarossa, Italy’s signature high-speed train

On air from 8 December

Given the go-ahead is the first television, digital and cinema advertising campaign in the history of the Frecciarossa, as the flagship brand of Trenitalia, being the FS Group’s rail transport company and leader of the Passenger Hub.

 “Il regalo più grande siete voi” (“The greatest gift is you”) – this is the slogan intended to emphasise the importance of people, always the focus of the FS Group’s attention. The story features all the emotions connected to the journey home, with an exceptional train conductor and a red bow that binds several destinies together. Shot in Rome and Milan, the commercial directed by Volfango De Biasi will be on air until 26 December. The campaign is planned to run on major national TV stations, in cinemas, social media channels and in online publications.

Frecciarossa provides Italy with a range of mobility services, both nationally and in Europe, with the aim of meeting the various needs of passengers, in unwavering conditions of safety, comfort, overall quality and sustainability in all its meanings.

With its High Speed, Intercity and Regional connections, Trenitalia – the Italian leader in passenger transport – serves the entire Italian territory, covering short-, medium- and long-distance routes through to reaching transalpine cities such as Lyon and Paris with Trenitalia France. Abroad, Trenitalia is present not only in France but also in Great Britain with Trenitalia UK, in Germany with Netinera, in Greece with Hellenic Train and, with Frecciarossa, in Spain with iryo.