1 July 2021
FS Italiane’s digital project of My Train Journey Between Art, Beauty and Sustainability (L’Italia riPARTE) takes out the CULTURE + IMPRESA Award in the “Corporate Cultural Production” category for 2020–2021.
The project was developed last summer as a real call to action launched to influencers, artists, bloggers and travellers – with a backpack and a train ticket being all you need to set out on an adventure to discover Italy with the most sustainable means of transport, the train. Over 5,000 kilometres were travelled, more than 3,000 items of content published with the hashtags #ilmioviaggiosostenibile, #railwayheart and #fsitaliane, resulting in more than 10 million impressions.
These are the numbers of the green community that has gathered around the winning project, seeing video artists, photographers, illustrators and travel enthusiasts united by a passion for adventure, art and – above all – for the train.
The CULTURE + IMPRESA Award represents an additional recognition of the activities carried out by the Ferrovie dello Stato Italiane Group in the field of cultural promotion, art and sustainable and integrated mobility.