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"L'emozione di essere italiani", on air FS Group’s spot

What really makes us Italian?

The answer is part of our identity.
In the stainless tenacity of people who do not give up, in the silent strength that resists time, in the resilience with which we rebuild tomorrow every day.

With the new institutional commercial - directed by Tobia Passigato, narrated by the intense voice of Adriano Giannini and accompanied by the solemn notes of ‘Polvere e gloria’, an unreleased track by Andrea Bocelli - FS Group celebrates the authentic Italian spirit.

A visual, emotional, epic tale.
A journey through the steel veins of our country, to remind us who we are and where we are going.

We are iron people, forged by the fire of challenges, tempered by courage, bound by a human warmth that no distance can break.
And just like iron, we know how to resist and transform ourselves, to vibrate before beauty, to unite what is far away.

That iron - the soul of tracks, great works, bridges and stations - is a living symbol of our very nature.
It is matter and metaphor. It is the backbone of an Italy that does not stand still, that moves forward, that connects.

Every infrastructure within FS Group - capillary, modern, strategic - is a declaration of commitment to our country.
A pact with the future, sealed every day by the work of our people, who transform vision into progress with dedication and professionalism.

Where our tracks run, Italy grows.
An Italy that looks beyond its borders, that believes in innovation, in sustainability, in the beauty of moving together.

The emotion of being Italian

This film manifesto is not just a communication campaign. It is a recognition, a hymn to collective identity, a tribute to what unites us: the will to rise up, to go far, without forgetting where we come from and why we are here.

The emotion of being Italian lies in all this, because we know that there is a part of us in every journey.

There is our history, but also our direction.