Milan, 16 September 2022 – The world’s first Adaptive Collection, with universally-wearable garments that allow everybody to be themselves, at any time of the year, will be presented by Iulia Barton on 23 September 2022, starting at 9:00 p.m. during Milan Fashion Week and supported by Ferrovie dello Stato Italiane as Official Sponsor. The inauguration will be streamed on Iulia Barton’s website and social media channels (https://www.iuliabarton.com/ & https://www.facebook.com/iuliabarton) from the evening of 23 September.
The fil rouge of the line is the theme of inclusiveness and all-round sustainability, being designed for universal wearability. The collaboration behind the launch was promoted with a video (https://we.tl/t-bkou5kMdFx) in which “positivity influencer” Laura Miola narrates the world of Ferrovie dello Stato Italiane on a Frecciarossa train journey from Rome to Milan on the occasion of Fashion Week. The enhancement of the uniqueness of each person, the ability to move freely not only in one’s own clothes but in a sustainable and inclusive means of transport – this is what Iulia Barton and Ferrovie dello Stato Italiane are moving towards together.
In this sense, FS’ support is consistent with the company’s established commitment to increasing its focus on people, innovation, digitisation and promoting sustainability.
Giulia Bartoccioni, CEO and Creative Director of Iulia Barton states, “The launch of the twenty pieces in this collection represents a historic moment, one in which we reap the fruits of Iulia Barton’s years of commitment to inclusive fashion. The aim is to look at the present and to the future with a different perspective, one that promotes the concepts of social progressiveness and exclusivity, being adaptive and ungendered. All products even adopt innovative materials, eco-friendly and animal-free fabrics, in line with the philosophy of sustainability that underpins our identity.”
Paola Longobardo, Head of People Care at the Ferrovie dello Stato Italiane Group, said, “It is important for the FS Group to support this initiative as it represents a model of doing business that combines social and environmental sustainability plus inclusiveness – lines that already form the FS Group’s blueprint for its Corporate Social Responsibility strategies and in general for our Diversity, Equity & Inclusion Plan. Understanding, recognising and valuing the unique characteristics (gender, age, abilities, sexual and affective orientation, gender identity, nationality, etcetera) of each person, facilitating their expression in professional contexts and fostering the creation of a support network that upholds the person inside and outside the company, are the objectives we pursue in all our actions and which have contributed to the FS Group’s inclusion in the Diversity Brand Award’s ranking of the 20 most inclusive national brands.”
About Iulia Barton: The company Iulia Barton was founded in 2016 by Giulia Bartoccioni, working until 2020 with women and men from all over the world having social backgrounds not included in the fashion industry to transform them into professional models and new icons for international catwalks. The company generated collaborations with sponsors and press offices by realising fashion shows in the most representative countries for fashion. Iulia Barton was present at international events such as Mercedes-Benz Fashion Week in New York and Milan Fashion Week. From 2022, Iulia Barton has been an inclusive, adaptive and environmentally-sustainable brand with the aim of fostering a vision of multiplicities and differences as valuable resources, whilst combining both creative quality and tailoring.
The FS Group is one of the largest industrial companies in Italy and at the heart of the country’s sustainable mobility system. With more than 82,000 employees, 10,000-plus trains per day, 1 billion train and bus passengers per year and 45 million tonnes of freight annually, the FS Group is a leader in passenger and freight transport by rail.
FERROVIE DELLO STATO ITALIANE PRESS OFFICE
Ph. +39 06-44105355
Fax +39 06-44104536
MATE PRESS OFFICE (FOR IULIA BARTON)
Carlo Morizio - carlo.morizio@mateagency.it +39 3738665225
Federico Defrancisco - federico.defrancisco@mateagency.it +39 3404298788
Marco Ghironi - marco.ghironi@mateagency.it +39 3459273614